Premium Ingredients International has become Prinova™

We’ve come a long way since our start as an ingredient broker and trading specialist. Our expanded services, product portfolio, and global reach demanded that we enhance our image. As a result, we changed our name to Prinova to better reflect our dynamic vision for the future.

The ownership, as well as our strength as the leading global supplier of Vitamin C (ascorbic acid and derivatives), B Vitamins and Amino Acids, remains the same.

The name Prinova reflects the high standards and first-class service you’ve come to expect from us. It also expresses our drive to remain “new” with enhanced product offerings, global product knowledge, and formulation expertise. Prinova embodies our culture of excellence, as well as our desire to evolve.

You’ll notice a new visual energy as well in our logo which symbolizes a modern “nova” or new star that is expanding in size and energy while conveying forward motion. Our red and yellow color palette represents energy and growth.

Our new tagline, “Your secret ingredient,” captures the essence of our dedicated people, products and services that keep us best-in-class, and promises a winning outcome for you. Let Prinova be your secret ingredient, and experience great success.